Fashion Cloud has built a connector that allows brands using Shopify to be onboarded into the Fashion Cloud ecosystem. Examples of brands that can use this connector are:
The advantage of using our connector with Shopify is that it allows brands to be onboarded quickly into the Fashion Cloud ecosystem.
Fashion Cloud has not yet built a connector for retailers using Shopify to connect with their brands (there are other partners who have done that, like CloudStock and Qlicks)
This document serves as Fashion Cloud’s public documentation for its Shopify brand connector.
Shopify was built as an e-commerce platform that would allow brands and retailers to start selling to consumers in a matter of hours. In the last few years, Shopify have been expanding its platform to also enable brands to sell wholesale to retailers.
Fashion Cloud’s first customer using Shopify had separate B2C and B2B Shopify stores, so the recommendations below cover this setup.
It is possible that brands can have the data of both consumers and business customers in the same Shopify store (provided they have a Shopify Plus subscription). In this case, we would need to ensure the Fashion Cloud connector only pulls the B2B-relevant data. There are a few ways this can be achieved (for example, by tagging the data as B2B). Given this is a new development, this would need to be tested with the respective brand.
Shopify’s B2B platform is a closed-loop order entry tool between brands and the retailers with which they have wholesale agreements. Internal brand staff (e.g. wholesale sales) can use Shopify’s admin interface to enter retailer orders. Conversely, retailers can enter their own orders into Shopify if the brand has set up its own B2B store (typically, this will require retailers to log in and order from a catalogue).
Fashion Cloud is a suite of wholesale fashion-focussed products that work seamlessly to not only support the growth of existing relationships between brands and retailers, but also expansion. Fashion Cloud goes beyond order entry by: