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This guide outlines Fashion Cloud’s sustainability data requirements. If you are a brand, use this guide to learn how to successfully share sustainability data with your retail partners via Fashion Cloud. If you are a retailer, use this guide to unlock access to your brands sustainability data and make use of it effectively.
<aside> ✅ Sharing sustainability data help brands and retailers meet growing consumer demand for transparency, comply with current regulation developments and build trust among partners.
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Product information on Fashion Cloud includes sustainability data too. Sustainability data encompasses to a range of information such as supply chain countries, certificates, standards as well as trademarked and licensed materials. Why sharing this?
🛍️ To help customers to make better informed decisions
🇪🇺 To comply with the EU legislative landscape such as the EU Green Claims Directive
🤝 To enable necessary collaboration in the industry
With a list of 100+ accepted sustainability data points and supply chain data, brands can effectively share their sustainability efforts on product level with their retail partners through Fashion Cloud.
Sustainable data refers to single sustainability-related characteristic or features of a product.
At Fashion Cloud we accept three different types of sustainability data, part of the product information:
Fashion Cloud remains neutral and is not the party to judge whether a retailer, brand, product or practice is sustainable or not. We aim to increase transparency in the wholesale community.
Due to the lack of an unified industry standard, there are three minimum criteria that must be met by certificate, standard or licensed material in order to qualify on Fashion Cloud.
By implementing these criteria we aim to prevent information overflow.