Sharing sustainability data help brands and retailers meet growing consumer demand for transparency, be at the forefront of regulatory developments and build trust among wholesale partners. This guide outlines Fashion Cloud’s sustainability data requirements.

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If you are a brand, use this guide to learn how to successfully share sustainability data with your retail partners via Fashion Cloud.

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If you are a retailer, use this guide to unlock access to your brands’ sustainability data and make use of it effectively.

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1. Sustainability Data at Fashion Cloud

As part of the Content Hub, brands can share product data through Fashion Cloud, including sustainability data, alongside product images and marketing material. Sustainability data includes a range of certificates, standards as well as trademarked and licensed materials, each containing several data points.

We have a list of +100 accepted sustainability certificates, standards and licensed or trademarked materiales, brands can effectively share their sustainability efforts on product level with their retail partners through Fashion Cloud.

Why sharing this?

• Preparing for future national and EU data requirements — Despite the uncertainty of specific data points required, the direction is clear: brands ****need transparency and structured data. Sharing sustainability data now builds internal processes that make future compliance easier and less costly.
• Align with retailers sustainability requirements — brands are facing a huge number of sustainability data requests. To find a structured overview of retailers' sustainability requirements at a glance, check the Retailer Requirements Matrix.
• Meeting consumer expectations — Beyond legislation, consumers expect brands to be transparent. Sharing sustainability data helps brands stay competitive and relevant.

1.1. Our Sustainability Data Criteria

Fashion Cloud remains neutral and is not the party to judge whether a retailer, brand, product or practice is sustainable or not. However, due to the lack of an unified industry standard, we have set three minimum criteria that must be met to qualify on Fashion Cloud.

• It must apply on an product level
• It must be relevant to the fashion, shoe, or bag wholesale community
• It must be issued by an independent third party

1.2. Types of Sustainability Data

We currently accept two different types of sustainability data as part of the product information:

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Certificates & Standards

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Sustainability standards and certifications are voluntary guidelines used to demonstrate commitment to good environmental, social and ethical practices. Standards define the rules and certificates attest compliance with them. They are issued by a certification body.

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Licensed & Trademarked materials

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Legally protected proprietary products or technologies. These materials are typically associated with a specific brand or company, ensuring that their unique characteristics, quality, and intellectual property are safeguarded and follow a transparently shared standard.

1.3. List of Accepted Sustainability Certificates, Standards & Materials